Becoming a model can be an exciting and fulfilling career path for those with the right combination of talent, determination, and preparation. However, it's not just about having good looks. Successful modelling involves hard work, dedication, and knowledge of the industry.
In this step-by-step guide, we'll walk you through the process of becoming a model, from understanding the different types of modelling to building your portfolio and finding representation.
What is a Model?
A model is an individual who serves as a visual representation of clothing, accessories, or various products in a way that not only highlights the items but also conveys a certain aesthetic or lifestyle.
These models are typically known for their physical attractiveness, poise, and ability to confidently present and showcase different styles on runways, in photoshoots, or in promotional materials.
Fashion models come in various niches, including runway, commercial, and editorial, each with its specific requirements and characteristics.
Their primary role is to bring the designer's vision to life and make it appealing to consumers and the broader audience, contributing to the marketing and promotion of fashion and related industries.
Types of Modelling
The world of modelling offers a diverse range of niches, each catering to different types of products, styles, and target audiences. Some of the most common types of modelling include:
- Fashion Modelling: This is what most people think of when they hear the term "model." Fashion models work primarily in the fashion industry, walking the runway and posing for fashion magazines and designers. They are known for their height, slim physique, and the ability to showcase clothing and accessories.
- Commercial Modelling: Commercial models represent products and services in advertisements and promotional materials. This can include print ads, TV commercials, catalogues, and more. Commercial models come in all shapes, sizes, and ages, as they need to appeal to a broad audience.
- Editorial Modelling: Editorial models work for magazines and editorial publications. They often participate in high-fashion and artistic photoshoots, focusing on storytelling and creativity rather than directly promoting specific products.
- Runway Modelling: Runway models showcase the latest fashion designs by walking the catwalk during fashion shows and events. They need to have a distinctive walk and the ability to wear and display designer clothing with grace and confidence.
- Plus-Size Modelling: Plus-size models are curvier individuals who represent clothing and fashion for those who don't fit the traditional "sample size." They promote a diverse and inclusive approach to fashion.
- Fitness and Sports Modelling: Fitness and sports models are in excellent physical shape and often promote activewear, fitness products, and sports brands. They need to have a toned and athletic appearance.
- Glamour Modelling: Glamour models focus on sensual and alluring photography. They are often featured in men's magazines, swimwear catalogues, and lingerie advertisements.
- Catalogue Modelling: Catalog models pose for e-commerce websites and printed catalogues, showcasing a wide range of everyday clothing and accessories. Their goal is to make the products look appealing to potential buyers.
- Promotional Modelling: Promotional models represent brands and products at trade shows, conventions, and promotional events. They engage with consumers and provide information about the featured products.
- Art Modelling: Art models pose for artists, including painters, sculptors, and art students. They hold poses for extended periods to help create various forms of visual art.
- Child and Teen Modelling: Child and teen models represent children's and adolescent fashion and products. They are typically used for clothing, toys, and educational advertising.
- Parts Modelling: Parts models specialise in showcasing specific body parts, such as hands, feet, or hair. They are often used in beauty and cosmetics campaigns.
- Alternative Modelling: Alternative models have unique and unconventional looks. They may have piercings, tattoos, unusual hairstyles, and are often featured in niche or subculture fashion.
These are just some of the many modelling niches available in the industry. The choice of modelling type depends on an individual's physical attributes, interests, and career goals. Models may work in one specific niche or pursue a combination of them based on their versatility and opportunities within the field.
How to Become a Model
Step 1: Identify Your Modelling Niche
Before embarking on your modelling journey, you need to determine the type of modelling that suits you best. There are various niches in the modelling industry, including fashion, commercial, runway, fitness, plus-size, and more. Reflect on your physical attributes, interests, and goals to choose the niche that aligns with your strengths and aspirations.
Step 2: Develop Your Look
Maintaining a healthy lifestyle is vital for any model. This involves eating a balanced diet, exercising regularly, and taking care of your skin, hair, and nails. Aim for a look that is versatile and can adapt to different modelling opportunities.
Step 3: Build a Strong Portfolio
Your portfolio is your modelling resume. It should showcase your versatility and range as a model. Collaborate with photographers, makeup artists, and stylists to create a diverse set of professional photographs that highlight your capabilities. Update your portfolio regularly as you gain experience and new images.
Step 4: Get Professional Guidance
Consider seeking advice and guidance from experienced models, photographers, and industry professionals. They can provide valuable insights into the Modelling world, offer feedback on your portfolio, and help you improve your skills.
Step 5: Find a Reputable Modelling Agency
For many aspiring models, working with a Modelling agency is the most direct route to a successful career. Research and approach well-established agencies in your area or within your chosen niche. Attend open calls or send in your portfolio for consideration. Be cautious of scams or unscrupulous agencies; legitimate agencies do not ask for exorbitant upfront fees.
Step 6: Attend Casting Calls and Go-Sees
Casting calls and go-sees are your opportunities to showcase your potential to clients and agencies. Make a strong first impression by being punctual, professional, and well-prepared. Bring your portfolio and composite cards, if available. Dress appropriately for the type of modelling you're pursuing.
Step 7: Network in the Industry
Networking is crucial in the modelling industry. Attend fashion events, expos, and fashion weeks to meet industry professionals, photographers, designers, and other models. Engaging with the right people can lead to more opportunities and collaborations.
Step 8: Be Persistent and Resilient
Rejection is a common part of the modelling world. Don't be discouraged by setbacks. Keep refining your skills, improving your portfolio, and expanding your network. Persistence and resilience are key to success in this competitive field.
Step 9: Stay Informed and Keep Learning
The fashion and modelling industry is always evolving. Stay informed about the latest trends, styles, and industry news. Attend workshops and classes to further develop your skills, whether it's runway techniques, posing, or acting.
Step 10: Never Stop Marketing Yourself
Even if you have an agency, it's essential to market yourself independently. Maintain an active online presence through social media, a personal website, and professional profiles on platforms like Model Mayhem or LinkedIn. Share your work and connect with potential clients and collaborators.
Good Luck!
Becoming a model is a journey that requires dedication, hard work, and continuous self-improvement. While it may not be an easy path, it can be incredibly rewarding for those who have a passion for fashion and modelling.
Follow this step-by-step guide, and remember that success in the industry often comes to those who persist, adapt, and never stop working on their craft.
Good luck on your modelling journey!